Influencing

So, you want to be an influencer?

Top tips on how to make it as an influencer by guest writer, Cody McBride

Cody McBride created Tech Deck. On his website, he offers easy-to-understand tech-related advice and troubleshooting tips.

Photo by George Milton from Pexels

Influencers are mostly on social media platforms, i.e., Instagram, Facebook, Twitter, Snapchat, Tiktok, YouTube and Pinterest. We also have influencers on professional platforms like Linkedin, but those are limited to professionalism. 

An influencer has many followers and a significant audience that looks up to them and trusts their opinion on certain products or services. They usually have a high profile or credibility within a specific industry like beauty, video gaming, fitness, tech products, fashion, etc. 

Influencers have a huge impact on the marketing industry, and entrepreneurs have adapted to working with them for their growth. Examples of well-known influencers are Kylie Jenner, Kim Kardashian, Addison Rae and Khabi Lane.

If you need to make it as an influencer, consistency is key. Understanding basics can help you gain more credibility and win the trust of potential partners. Most of these basics will make it easier for you to be visible to onlooking brands in the industry.

For instance, to grow on Tiktok, you need to be authentic, responsive and engage other influencers on your platform. To grow your audience, consider setting up an ads account on TikTok. It will require naming your campaign, setting a budget and schedule and being specific with who you are targeting. Zenbusiness has a more comprehensive guide on building a TikTok business here.

Into the industry has put together this guide that will help you in your journey of becoming an influencer. 

Produce high-quality content

The quality of your content determines the kind of impression you will make on potential customers. And of course, high-quality content is very important if you want to make a good first impression. When brands look for potential social media influencers to work with, they look at the relevance of the influencer, reach, and engagement rate. 

They also go through the influencer's content to see how good of a content creator they are.Therefore ensure that the content you post on social media is of high quality. You can improve your writing with the help of a pro writing aid.

 Engage your audience

Brands always look for engagement rates when searching for an influencer to work with. That is why you must build an engaged and loyal audience if you want to make it as an influencer. 

Instead of creating content just about yourself, try engaging your audience in a two-sided conversation. For instance, ask that they create content in tune with what you have created and allow them to tag you. 

Join an influencer network

Influencer network is very beneficial for micro-influencers who have not yet received a lot of proposals from brands and marketers. They match you with brands that are in search of influencers fitting your characteristics.

Strategically create traffic

You generate social media traffic by being consistent. Try posting content on all social media platforms. Some people prefer one platform over the other, and it'll help you reach more audiences and create traffic towards your platform.  

By doing this, you'll become a bigger influencer by the day. Having a large audience is also a great way of having brands and entrepreneurs notice you. 

Engage other influencers

Working with other influencers is a way of gaining fans from their communities. People who newly enjoy your content will be able to follow you and engage. Working with already established influencers will help expose your page to a huge audience and drive traffic to your profile.

Over-deliver on brand partnership

Now that brands have faith in you and want to work together, ensure that you go above and beyond to deliver what they need. Surpassing their expectations will encourage more collaborations in the future and will bring more brands asking to work with you. Every time you work with a brand, ensure that they want to work with you again in the future. 

Make a content calendar

A content calendar reminds you to be consistent and keeps you on schedule. Ensure that your audience is also aware of when you will post something new, people love commitment, and they will create time aside to engage with your platform. 

Essential tools for influencers

●      Tripod; Investing in a tripod will make shooting super easy for you as an influencer. It will also improve the quality of your videos and photos. 

●      Social media management; helps you plan and schedule everything on a single platform.